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In Part I of ROI, Julie and Fred explain how to calculate Return on Investment for your Google AdWords account.

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Google Tech Talks
December, 19 2007

ABSTRACT

We present a distributed architecture for a Web search engine, based
on the concept of collection selection. We introduce a novel approach
to partition the collection of documents, able to greatly improve the
effectiveness of standard collection selection techniques (CORI), and
a new selection function outperforming the state of the art. Our
technique is based on the novel query-vector (QV) document model,
built from the analysis of query logs, and on our strategy of
co-clustering queries and documents at the same time.
By suitably partitioning the documents in the collection, our system
is able to select the subset of servers containing the most relevant
documents for each query. Instead of broadcasting the query to every
server in the computing platform, only the most relevant will be
polled, this way reducing the average computing cost to solve a query.
We introduce a novel strategy to use the instant load at each server
to drive the query routing. Also, we describe a new approach to
caching, able to incrementally improve the quality of the stored
results. Our caching strategy is effectively both in reducing
computing load and in improving result quality. The proposed
architecture, overall, presents a trade-off between computing cost and
result quality, and we show how to guarantee very precise results in
face of a dramatic reduction to computing load. This means that, with
the same computing infrastructure, our system can serve more users,
more queries and more documents.

Speaker: Diego Puppin

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Search Engine Marketing from http://www.RingJohn.com is designed to help business owners and marketing managers achieve high rankings with their website, and drive more leads and enquiries through their websites. Search Engine training will cover search engine optimisation, link building, content creation, and conversion improvement.

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A video search engine optimization - VSEO - discussion between two expert video bloggers, Greg Jarboe of SEO-PR and Li Evans of KeyRelevance. The two discuss Jarboe’s recent VSEO panel at SES San Jose 2008 and how to make the most of an online video campaign with video search engine optimization strategies.

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My name is Daniel Pereira and this is a quick training video that we shot in to teach people why content is king. When it comes to real SEO, you are going to want to make your content the best possible for the best search engine results.

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Search Engine Optimization

Fundamentals of SEO Rankings

BONUS!!! DVD Includes Links to Search Engine Websites
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USA TODAY’s Jefferson Graham interviews Google engineer Matt Cutts on how to get your site to the top of Google with 5 basic, common sense SEO tips. Matt Cutts guests on the USA TODAY Talking Tech web video show. New episodes air weekly at http://tech.usatoday.com

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Search Engine Marketing

Mike Moran talks about his new book, Search Engine Marketing, Inc., the future of search, and his role as Chief Strategist at Converseon.

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