Worldwide Search Engine Market Share part 1
- part 2
- part 3
In this article we review Global Search Report released by Multilingual Search and detail search share distribution in US, UK, China, Japan, Israel, Russia, Italy, South Korea, Spain, Portugal, Bulgaria, Czech Republic, Denmark, Estonia, Iceland, Slovakia, Neitherlands, Ukraine. We also answer the question, how much is 1% search engine market share is worth? (with a link to the post that has detailed calculations).
US Search Engine Market Share
Google holds ~60% search engine market share in US. Combined with AOL, which is outsourced to Google, that number raises to by ~4% to 64%. Google also the supplies search to Amazon, Myspace, Craiglist and Netscape.
Yahoo is at approximately 20% with distribution deals to T-Mobile USA and T-Mobile Europe.
Microsoft is at around ~9%, followed by Ask.com 4.0% and AOL at 4.0%.
This search engine share distribution has been consistent (with exception of few points) for approximately a year. Google tends to win 0.1% – 0.2% points every month, while Yahoo and Microsoft fluctuate up and down. The fastest search engine market share change we can expect is Combination of Yahoo+AOL or something involving Microsoft.
UK Search Engine Market Share
In the UK Google dominates with 74% Google.co.uk usage and 14% Google.com usage, combine to a total of 88%. Yahoo is at modest 3% same as Ask.com at 3% followed by Live at 2%.
China Search Engine Market Share
China is becoming largest country in the world in terms of internet users. With approximately 1.3 billion people and 210 million internet users its projected China will surpass US in the next several years. Chinese internet operates as a separate entity monitored by the government firewall. Blogs, emails, news and other data is tracked r and if government spots criticism people are quickly arrested, detained or executed, depending on severity of the criticism. Search engines operating in China have to comply to Chinese laws and release any user data upon request.
Baidu is Chinese search leader with 55%, followed by Google at 21% and Yahoo and 7.2%.
Japan Search Market Share
According to Mokoto Hunt all Japanese search reports only talk about number of visitors and page views, with no data for search volumes. For this reason she claims, Yahoo Japan always comes as the #1 leader. Google in Japan supplies search to top 10 Japanese sites and it’s search volume may be in fact higher than Yahoo.
Here’s the accepted Japanese search market share distribution
- Yahoo Japan
- Google Japan
- MSN Japan
There are 2 main PPC platforms in Japan, Overture and Adwords.
Israel Search Engine Market Share
Google has near search monopoly in Israel, just as in UK. It holds 80%, followed by Walla.co.il at 11%, MSN at 5%, Nana.co.il 2% and Tapuz.co.il 2%. Google is also Israeli leader in PPC market, controlling 83%, followed by Walla.co.il at 4%, merlin.co.il at 4% and other smaller PPC networks sharing rest of the pie chart.
- part 2
- part 3